2020 Honey Baking Summit Recap


Thank you for attending this year’s summit. Below are links to watch video segments, download presentation materials and contact presenters.


COVID’s Impact on Honey Usage in Retail, Foodservice and CPG

An overview of COVID-19’s impact on honey’s usage in the various segments of the food industry.

What Consumers Think About Honey and Why They Buy It

A detailed look at the most recent Consumer Attitude and Usage Survey, as well as an analysis of the Goodness Seeker, the new target demo for honey sales.

Honey Purchasing Decision Tree

Gain insight into the decision-making process that occurs when consumers purchase honey in a retail environment.

Honey Testing Methods

Margaret Lombard of the National Honey Board and Roger Simonds of the USDA answer questions about honey testing methods for detecting adulteration.

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